Skai lays off 20% of staff, citing AI-driven transformation
About 100 employees affected as company retools global operations model.
Digital marketing company Skai, formerly known as Kenshoo, has laid off about 20% of its workforce in Israel and around the world, roughly 100 employees. This is the company’s second round of layoffs in recent years, following a reduction of about 80 employees in 2024. The company also attributes the current layoffs to the impact of artificial intelligence on its operations.
Founded in 2006, the company was established by Yoav Izhar-Prato, who serves as the CEO, along with Nir Cohen and Alon Sheafer. Notable investors in the company include Sequoia and Qumra, although it has not raised funds in recent years.
The company said: “Over the past year, the company has launched several artificial intelligence-based products and made several changes to the way work is conducted in light of new technologies, with an emphasis on artificial intelligence. After careful consideration and performance-based planning, the company decided to carry out a broad adjustment process that enables a transition to a configuration suited to the current era. This step is not simple, as it involves changing the organizational structure and reducing headcount in several departments. We are confident that following these changes, the company will be even better positioned to take advantage of technological advances, while implementing more synchronized, faster, and more efficient workflows.”
