Salesforce commits to major Tel Aviv expansion with 15,300-square-meter lease
The five-year agreement at ToHa 2 will bring the company’s approximately 1,000 Israeli employees under one roof, consolidating an R&D operation that has become central to its global AI products.
Salesforce has leased 15,300 square meters across five floors of Tel Aviv’s ToHa 2 tower, committing to a new headquarters for its Israeli operations in a deal that will bring approximately 1,000 employees under one roof and deepen the company’s long-term presence in the country.
The five-year lease, signed with the building’s owners, Amot and Gav-Yam, includes an option to expand into two additional floors. Salesforce expects to move into the offices in the first half of 2028, following the completion of planning and design work. The company plans to call the new site “Salesforce Tower at ToHa 2.”
The move will consolidate the company’s Israeli R&D center and local operations, which are currently spread across development sites in Tel Aviv and Nazareth. Salesforce said the new offices will accommodate its local workforce of around 1,000 people.
The scale of the lease reflects the importance of Israel to Salesforce’s global technology operations. The company established its local presence in 2011 through the acquisition of Israeli cybersecurity startup Navajo Systems. Over the past 15 years, it has expanded the operation through a series of acquisitions and organic growth, turning the country into one of its major research and development centers.
The Israeli operation has been built in part through the integration of local startups into Salesforce’s global product organization. Its acquisitions have included Datorama, ClickSoftware, Bonobo.ai, Own, Zoomin and Doti AI, among others. Salesforce recently completed its tenth acquisition in Israel with the purchase of Loops, according to the company.
The strategy has helped Salesforce bring Israeli-developed technology into products used by customers worldwide. The local R&D operation now contributes to the development of Agentforce, Slack, security and data privacy services, and AI-powered applications for marketing, sales and customer service.
Its responsibilities have also expanded as Salesforce shifts its products toward AI agents capable of carrying out tasks on behalf of users.
The center is led by Oren Winter, who was appointed head of Salesforce Israel R&D in 2024. Winter said the new offices would bring employees together and support collaboration across teams. “The Israeli market is a major hub of talent, innovation, and groundbreaking technology for the global company,” he said.
The new lease comes as international technology companies continue to make substantial real-estate commitments in Tel Aviv, even as the sector faces uncertainty over hiring and the future shape of office work. ToHa 2, developed by Amot and Gav-Yam, has attracted major technology tenants. CTech reported in 2025 that Google had signed a lease for approximately 60,000 square meters in the tower, in what was described as Israel’s largest commercial real-estate transaction.
The new offices will include workspaces, meeting rooms and shared areas, as well as access to facilities in the ToHa complex, including a fitness and spa center, conference facilities, cafes and restaurants. The building is designed to meet the LEED Platinum green-building standard and includes a sky bridge connecting the two ToHa towers.
Salesforce’s local business also includes a growing customer base, ranging from large organizations such as Assuta Medical Center, the Finance Ministry and Tnuva to technology companies including HiBob and Cato Networks. The company says Israeli enterprises and startups are increasingly adopting its AI-agent products, although it did not disclose local revenue or growth figures.
Salesforce has leased 15,300 square meters across five floors of Tel Aviv’s ToHa 2 tower, committing to a new headquarters for its Israeli operations in a deal that will bring approximately 1,000 employees under one roof and deepen the company’s long-term presence in the country.
The five-year lease, signed with the building’s owners, Amot and Gav-Yam, includes an option to expand into two additional floors. Salesforce expects to move into the offices in the first half of 2028, following the completion of planning and design work. The company plans to call the new site “Salesforce Tower at ToHa 2.”
The move will consolidate the company’s Israeli R&D center and local operations, which are currently spread across development sites in Tel Aviv and Nazareth. Salesforce said the new offices will accommodate its local workforce of around 1,000 people.
The scale of the lease reflects the importance of Israel to Salesforce’s global technology operations. The company established its local presence in 2011 through the acquisition of Israeli cybersecurity startup Navajo Systems. Over the past 15 years, it has expanded the operation through a series of acquisitions and organic growth, turning the country into one of its major research and development centers.
The Israeli operation has been built in part through the integration of local startups into Salesforce’s global product organization. Its acquisitions have included Datorama, ClickSoftware, Bonobo.ai, Own, Zoomin and Doti AI, among others. Salesforce recently completed its tenth acquisition in Israel with the purchase of Loops, according to the company.
The strategy has helped Salesforce bring Israeli-developed technology into products used by customers worldwide. The local R&D operation now contributes to the development of Agentforce, Slack, security and data privacy services, and AI-powered applications for marketing, sales and customer service.
Its responsibilities have also expanded as Salesforce shifts its products toward AI agents capable of carrying out tasks on behalf of users.
The center is led by Oren Winter, who was appointed head of Salesforce Israel R&D in 2024. Winter said the new offices would bring employees together and support collaboration across teams. “The Israeli market is a major hub of talent, innovation, and groundbreaking technology for the global company,” he said.
The new lease comes as international technology companies continue to make substantial real-estate commitments in Tel Aviv, even as the sector faces uncertainty over hiring and the future shape of office work. ToHa 2, developed by Amot and Gav-Yam, has attracted major technology tenants. CTech reported in 2025 that Google had signed a lease for approximately 60,000 square meters in the tower, in what was described as Israel’s largest commercial real-estate transaction.
The new offices will include workspaces, meeting rooms and shared areas, as well as access to facilities in the ToHa complex, including a fitness and spa center, conference facilities, cafes and restaurants. The building is designed to meet the LEED Platinum green-building standard and includes a sky bridge connecting the two ToHa towers.
Salesforce’s local business also includes a growing customer base, ranging from large organizations such as Assuta Medical Center, the Finance Ministry and Tnuva to technology companies including HiBob and Cato Networks. The company says Israeli enterprises and startups are increasingly adopting its AI-agent products, although it did not disclose local revenue or growth figures.
