Appointment
AU10TIX appoints Yair Tal as CEO
“I look forward to elevating AU10TIX to new heights, expanding our reach into additional regions, and enabling organizations worldwide to achieve their goals securely,” said Tal, who succeeds former CEO Dan Yerushalmi.
AU10TIX, a provider of identity verification (IDV) and management, has announced the appointment of Yair Tal as its new CEO. With more than 20 years of leadership experience in payments, fintech, and localization services, Tal will focus on advancing AU10TIX’s machine learning capabilities and driving global growth through a regional approach. He succeeds former CEO Dan Yerushalmi, who is stepping down to dedicate more time to his family.
“Amid the rise of escalating deepfake fraud, trust is becoming increasingly elusive," Tal said. "We find ourselves questioning the integrity of everything, from social media content to global political events. Our mission is to protect individuals and businesses against fraud, so they can concentrate on what truly matters: accelerating growth, expanding operations, nurturing customer relationships, and leveraging industry trends. As a team, we are committed to driving innovation through machine learning and outpacing even the most sophisticated fraud schemes. I look forward to elevating AU10TIX to new heights, expanding our reach into additional regions, and enabling organizations worldwide to achieve their goals securely.”
Before joining AU10TIX, Tal served as CEO of BLEND, a global AI localization firm. His earlier tenure as Senior Vice President and Head of Enterprise at Payoneer was marked by contributions that steered the company from a startup to a leading e-payment solution provider over a 13-year span.
AU10TIX’s technology empowers businesses across multiple sectors - including automotive, banking, crypto, fintech, gaming, payments, social media, telecommunications, eCommerce, enterprise workforce, and age-restricted services - to verify customer identities swiftly and securely. Its AI-powered solutions for automated identity verification, deepfake detection, and fraud prevention help organizations onboard legitimate users while thwarting malicious actors.
