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The 50 most promising Israeli startups - 2026

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“Israel will remain a cyber powerhouse for the next decade”

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Ira Laufer

2 stories about Ira Laufer

כנס כלכליסט ניו יורק עירא לאופר

By 2050, There Will Be More Plastic in the Ocean Than Fish, Says Sustainable Water CEO

14.03.18|Hagar Ravet

Ira Laufer is the CEO of Just Goods, a sustainable packaged water company owned by Hollywood star Will Smith and his 19-year-old son Jaden Smith

מימין עירא לאופר ג'יידן סמית מייסדי JUST

Smith Family Bottled Water Company Just Goods Reboots

08.03.18|Tzipi Smilovitz

The company owned by Hollywood star Will Smith and his 19-year-old son Jaden Smith let go most of its 48 employees, remaining with only 16 employees, 11 of them working the manufacturing line