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Before you automate a process with AI, ask whether it should still exist

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Salesforce veterans raise $20 million pre-Seed from Marc Benioff and Michael Dell to tackle AI’s enterprise bottleneck

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Billionaire Beny Steinmetz challenges $1.4 million tax demand over $9 million Israeli home sale

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Deel acquires Israeli deepfake security startup Clarity in $40-50 million deal

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Visa acquires Israeli fraud prevention company BioCatch for $2.4 billion

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Israel searches for technology that could find soldiers and pilots who cannot call for help

Public Relations

5 stories about Public Relations

Zach Cutler Propel Portrait

"A lot can be learned from adversity. My experience gave me the skills to be a successful founder"

30.01.23|James Spiro

Propel PRM founder and CEO Zach Cutler joined CTech to discuss how his unique challenges set him up for a world of entrepreneurship

Zach Cutler Propel

Propel raises $4.5 million in Seed for its earned media management platform

02.03.22|James Spiro

Earned media is the fastest-growing channel in the marketing mix due to the need for brand credibility and rising ad costs

Zach Cutler David Cohen Propel

Propel raises $1.1 million for its public relations management software

26.07.21|James Spiro

The platform uses data to help PR with the tech leap that sales and business development teams underwent

Danielle Blumenstyk Peterman Appsflyer

“If you find the right partner, a PR agency can take you to the stars, truly.”

AppsFlyer's head of corporate communication Danielle Blumenstyk Peterman talks to Michael Matias about the importance of PR and how to tell your company's story on a global scale

Tech employer? A financial crisis is not the right time to forego employer branding

30.08.20|Tali Karasik Regev

Some good reasons not to neglect your image in the eyes of existing and potential workers, even when the world outside is crumbling