Swish

1 stories about Swish
יואל בר אל מייסד ויו"ר טראקס TRAX

Trax founder’s next venture has the NBA as its first customer

10.08.26|Meir Orbach
After building and selling Trax following its rise to a $3 billion valuation, Joel Bar-El is applying the same computer-vision approach to basketball through his new startup Swish.