Appointment
Terra Security appoints Tal Kapulnik, formerly of Eon and Lemonade, as CMO
The agentic offensive security company hires its first CMO as it expands its enterprise business.
Terra Security, the cybersecurity company developing AI agents for offensive security and continuous penetration testing, has appointed Tal Kapulnik as Chief Marketing Officer. She will lead Terra’s global marketing as the company expands its enterprise business.
Kapulnik joins Terra from cloud backup company Eon, where she was VP of Marketing. She built Eon’s brand and marketing organization from the ground up. Before Eon, she was Director of Organic Marketing at Lemonade, where she built the company's first combined strategy across content, search and social media, and led the team that ran it. Earlier in her career, she worked in product marketing for YouTube creators across EMEA at Google, and in brand strategy and corporate communications at Edelman in New York.
Terra's AI agents find vulnerabilities that an attacker can exploit and link them into attack paths to establish whether an attacker could reach sensitive data or critical systems. Terra combines this autonomous testing with human guidance at sensitive decision points. When the platform finds a critical issue, it develops temporary protections for customer approval while engineers work on permanent fixes.
Founded under two years ago, in December 2024, by CEO Shahar Peled and CTO Gal Malachi, Terra has raised $40 million from Felicis, Dell Technologies Capital, SVCI, SYN Ventures, LAMA Partners, and Underscore VC.
“AI coding tools help our customers ship changes every day, but most security testing still happens a few times a year. Attackers operate in that gap,” said Peled. “Security buyers are skeptical of AI claims, and they should be. Tal knows how to build a brand and how to earn the trust of demanding audiences. She will help us reach more enterprises that need Terra most.”
“CISOs hear about a new AI-powered tool every week, and most of them have become tired of the hype,” said Kapulnik. “What drew me to the role was talking to Terra customers. They are already using Terra in complex enterprise environments. My job is to put that proof in front of more security teams, so they can judge Terra by results instead of promises.”
