Appointment
ReachPlayers appoints Amir Biran as General Manager for Israel
Biran joins ReachPlayers after spending more than a decade building his career across Singapore, Berlin and other international markets.
ReachPlayers has announced the appointment of Amir Biran as General Manager for Israel.
Biran joins ReachPlayers after spending more than a decade building his career across Singapore, Berlin and other international markets, where he helped some of the world's leading youth entertainment brands better engage young audiences across content, gaming, licensing and digital experiences.
During his international career, Biran built expertise at the intersection of youth entertainment, gaming and commercial growth. As VP of Digital and Gaming at One Animation, the creator of Oddbods, which was later acquired by Moonbug Entertainment, he helped expand one of the world's largest youth entertainment franchises, contributing to a brand that has generated almost 40 billion YouTube views and earned three Emmy Award nominations.
Beyond audience growth, Biran led the development of new commercial businesses spanning consumer products and gaming, helping build a multi-million-dollar business from the ground up. Earlier in his career, he created one of the world's first virtual reality toys designed specifically for youth, which became an Amazon Best Seller. Throughout his career, he has advised brands and entertainment companies on how to build meaningful, long-term relationships with Gen Z, Gen Alpha, and young Millennials. He recently returned to Israel after more than 11 years abroad.
As General Manager for Israel, Biran will lead ReachPlayers' local operations, helping Israeli brands and agencies apply global best practices to create in-game branded content that feels authentic, engaging and relevant to today's youth.
