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Chambre 52 brand that won an award in the international competition

APRIL Expands Further and Opens New Store in Tamra

Leading Israeli cosmetics and perfumery chain APRIL continues its nationwide expansion with the opening of a new branch in Tamra, bringing luxury brands and premium beauty experiences to northern Israel

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Chambre 52 brand that won an award in the international competition
Chambre 52 brand that won an award in the international competition
Chambre 52 brand that won an award in the international competition
(Photo: April PR)
APRIL, one of Israel’s most prominent beauty and fragrance retail chains, has inaugurated a new store at the Seven Mall in the city of Tamra. The new location, opened at an investment of approximately 1 million NIS, marks a strategic move to expand the brand’s footprint in peripheral areas and make its signature luxury beauty experience accessible across the country. Occupying about 100 square meters, the new store is designed according to APRIL’s innovative and distinctive branding concept.
The Tamra opening follows the recent launch of a store in Dimona in southern Israel, as part of APRIL’s broader expansion strategy aimed at reaching new consumer segments throughout the country.
The Tamra branch offers a curated and personal shopping experience, featuring an extensive array of boutique brands in skincare, makeup, and perfumery. Among them are international niche brands sold exclusively at APRIL, as well as the company’s own APRIL brand, developed and produced in France. The store will include APRIL’s full range of exclusive brands, including exciting newcomers such as Chambre 52, which recently won an award at the prestigious Fragrance Foundation France competition in Paris—one of the industry’s most acclaimed global fragrance events.
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April launches a new branch in Tamra
April launches a new branch in Tamra
April launches a new branch in Tamra
(Photo: April PR)
Founded in 1994, APRIL now operates 48 stores nationwide and is committed to delivering the world’s leading beauty brands to consumers across Israel. The opening of the Tamra location is a direct continuation of the network’s outreach to peripheral cities, offering residents of Tamra and surrounding areas access to top-tier luxury brands and professional services without the need to travel to central urban areas.
“The opening of our Tamra store is an exciting and important step in our mission to expand the network and reach consumers beyond the central region,” said Meirav Eliyahu, VP of Marketing and Commerce at APRIL. “We see great value in making our exclusive brands and unique shopping experience accessible to northern communities, and this is a trend we will continue to strengthen in the coming months. The international recognition of our Chambre 52 brand is a testament to our discerning selection and high standards, and we are proud to bring these offerings to our customers in Tamra.”
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