Mastercard unveils generative AI shopping tool built on Dynamic Yield’s personalization capabilities
Mastercard unveils generative AI shopping tool built on Dynamic Yield’s personalization capabilities
Shopping Muse is meant to recreate the in-store, human experience by translating consumers’ colloquial language into tailored product recommendations
Mastercard has announced Shopping Muse, an advanced generative AI tool that aims to help consumers search for and discover products in a retailer’s digital catalog. Shopping Muse is meant to recreate the in-store, human experience by translating consumers’ colloquial language into tailored product recommendations, complete with suggestions for coordinating products and accessories. Consumers can use Shopping Muse to explore modern aesthetics, trending looks, dress codes, and unconventional search terms like 'cottagecore' or 'beach formal.'
Shopping Muse was built with Israeli company Dynamic Yield’s deep personalization capabilities. The solution combines contextual and behavioral insights to produce recommendations that are informed by the retailer’s keywords, visual cues, and the consumer’s own affinity.
“Personalization gives people the shopping experiences they want, and AI-driven innovation is the key to unlocking immersive and tailored online shopping,” said Ori Bauer, CEO of Dynamic Yield by Mastercard. “By harnessing the power of generative AI in Shopping Muse, we’re meeting the consumer’s standards and making shopping smarter and more seamless than ever.”
Mastercard acquired Dynamic Yield from McDonald’s in December 2021. The companies did not disclose the cost of the interaction but it is believed to be significantly higher than the $300 million paid by McDonald’s for the company in 2019.
