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“Selling the product is the easy part. Convincing people to believe in you is the hard part”
29.04.25
|
Maayan Manela
When Amitai Ratzon, CEO of cybersecurity firm Pentera, sat down with Yoav Hadad, a reservist and the founder of IDEON Technologies, their conversation was more than a meeting of minds—it was a reflection of the unique pressures facing Israel’s early-stage entrepreneurs in wartime.