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Tim Cook

6 stories about Tim Cook
מימין טים קוק ו דונלד טראמפ

The developer conference that won’t save Apple

09.06.25|Omer Kabir
As WWDC 2025 opens, Apple faces stalled AI, Trump’s tariffs, and regulators tearing down its walled garden.
מוצרי אפל מימין אוזניות איירפודס אפל ויז'ן אייפד אייפון

The $1,000 robotic arm: Apple’s bold bet on robotics and AI integration

01.09.24|Omer Kabir
Why Apple’s latest robotics efforts could be its most ambitious move since the Apple Watch.
מנכ"ל אפל טים קוק עם לקוחות שממתינים להשקת הויז'ן פרו בניו יורק

Vision Pro launch: Apple unable to reproduce iPhone-like enthusiasm

04.02.24|Omer Kabir
The technology giant launched its mixed reality glasses in New York, attracting a relatively small crowd of fans; However, the reactions to the new product were positive ("it's a real computer, not just a gadget"), and a preliminary test shows that it’s relatively resistant to falls or blows
טים קוק מנכ"ל אפל יוני 2020

Apple secretly acquired Israeli photography startup Camerai

20.08.20|Meir Orbach
The AR and computer vision company was purchased a year and a half ago, an example of the tech giant’s strategy of silently buying up small tech companies
ג'וני סרוג'י סגן נשיא בכיר לטכנולוגיית חומרה אפל

Is Apple’s senior Israeli executive the company’s real MVP?

23.06.20|Omer Kabir
The recently announced transition from Intel to home-grown processors spells risk and opportunity for Johny Srouji
סגן נשיא בכיר לטכנולוגיית חומרה אפל ג'וני סרוג'י

The Parallel Career Paths of Apple’s Johny Srouji and Tim Cook

04.04.18|Omer Kabir
Ten years ago, Mr. Cook took charge of a seemingly unglamorous aspect of Apple and drove the company to a dominant position in mobile phones. Mr. Srouji could be poised to do the same with Apple’s new chip plans