Maor Shlomo's Base44 exit keeps getting bigger, with Wix deal now potentially reaching $280 million
Wix has set aside an additional $32 million in potential performance-based payments to the Base44 founder, bringing the estimated value of the 2025 acquisition to as much as $280 million. The latest provision comes as Base44 approaches $250 million in annual recurring revenue, less than a year and a half after its sale to Wix.
Maor Shlomo's sale of Base44 to Wix is turning into a far bigger payday than the original $80 million deal announced last year. Wix's latest financial disclosures point to another $32 million in potential payments to the Israeli entrepreneur, bringing the total value of the acquisition and subsequent performance-based payments to as much as approximately $280 million, based on the figures disclosed to date.
The latest increase follows a series of payments and provisions tied to Base44's performance since Wix acquired the company in June 2025. Wix set aside approximately $90 million for additional payments in the final quarter of 2025, followed by provisions of $38 million in the first quarter of 2026 and $41 million in the second quarter. The latest $32 million brings the cumulative amount to approximately $201 million in additional payments beyond the original $80 million transaction value.
The payments are tied to performance milestones under the acquisition agreement. Wix has not disclosed the precise terms or the thresholds that trigger each payment, but the agreement links the earn-out to revenue-related metrics over the 2025-2028 period. The milestones are understood to be structured around annual recurring revenue, with targets set at $50 million intervals. The company's filings do not publicly confirm that specific structure.
The latest increase comes as Base44 continues to outperform expectations. Wix said in its third-quarter results that the platform had approached $250 million in annual recurring revenue, a remarkable trajectory for a company that was acquired only months after its founding. In August, Base44 had reported reaching $200 million in ARR, after crossing the $100 million mark just five months earlier.
Founded by Shlomo, Base44 enables users to build software applications through natural-language instructions, without requiring traditional programming skills. The platform belongs to the fast-growing category often referred to as "vibe coding," in which users describe what they want to create and AI systems generate the underlying application. Wix acquired the startup in June 2025, when it had just six employees. It now has approximately 300.
