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She sold her startup to Salesforce. Then she had four kids and started another one.

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What made Anthropic walk away from the $6 billion Decart deal?

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Maor Shlomo

8 stories about Maor Shlomo

מאור שלמה מייסד הסטארטאפ BASE 44

Base44 doubles ARR to $200 million in just five months

20.08.26|Allon Sinai

Maor Shlomo says the AI startup has added another $100 million in annual recurring revenue since March, as its push into its own AI models gives Wix a rapidly expanding growth engine.

The tattoo artist behind Base44's origin story enters high tech

09.08.26|Diana Bahur Nir

Yuval Shlomo reflects on how the business she built sparked the creation of Base44, the AI company founded by her husband, Maor Shlomo, as she leaves tattooing behind for a career in tech.

Maor Shlomo's Base44 payday climbs to $150 million after latest Wix payout

Wix's earnings reveal another upcoming $41 million milestone payment as the company doubles down on the AI platform driving its growth, even as it weighs on profitability.

מאור שלמה ואימא שלו מוסף

Base44 founder Maor Shlomo launches cancer research fund after losing his mother to the disease

30.07.26|Sophie Shulman

The entrepreneur, whose sale of Base44 to Wix is now worth nearly $100 million, says AI is creating a revolution in drug discovery, and wants to help turn it into new treatments.

campus wix קמפוס וויקס גלילות

Base44 is booming. So why is Wix collapsing?

25.05.26|Sophie Shulman

The startup Wix bought to secure its AI future is growing at breakneck speed, but the costs are shaking investor confidence.

Base44 milestone unlocks $38 million payout for founder Maor Shlomo

Deal structure reflects fast-scaling AI “vibe coding” trend, with Wix reporting that Base44 reached approximately $150 million in annual recurring revenue as of May.

Base44 founder Maor Shlomo set to receive $90 million in cash after hitting milestones with Wix

The compensation, tied to acquisition targets, underscores Base44’s central role in Wix’s expansion beyond website building.

"I achieved the Holy Grail: I built software that builds software"

24.08.25|Diana Bahur-Nir

At 31, with no investors and almost no staff, Maor Shlomo sold his one-man startup Base44 to Wix for $80 million in just six months, a story that captures both the promise and peril of the AI era.