Insurtech startup Sayata acquired by US firm Global Indemnity
The deal, estimated at tens of millions of dollars, brings the Israeli startup’s AI-powered insurance marketplace under Global Indemnity’s umbrella.
Global Indemnity Group, the New York–listed property and casualty insurer, has acquired Sayata, an Israeli AI-enabled marketplace for commercial insurance distribution, through its subsidiary Penn-America Underwriters. While no financial details were disclosed, market sources estimate the deal to be worth tens of millions of dollars in cash and shares.
The acquisition reflects Global Indemnity’s effort to modernize its agency operations and expand into faster, technology-driven channels. It comes on the heels of the company’s restructuring of Penn-America Underwriters to focus on agency and insurance services.
Founded in 2017 by Asaf Lifshitz (CEO), Iddan Golomb (CPO), and Avishay Maya (CTO), Sayata has built a digital platform used by thousands of insurance professionals across the U.S. The company specializes in streamlining the distribution of commercial property and casualty products, using AI-driven analytics to cut inefficiencies and accelerate policy placement. It says its platform has already supported tens of thousands of policies and forged partnerships with top-tier carriers nationwide.
Investors in Sayata include: Pitango Growth, Hanaco Ventures, Team8 Capital, Vertex Ventures, Elron Ventures, and OurCrowd.
Praveen K. Reddy, president and chief executive of Penn-America Underwriters, said the acquisition “directly supports our strategy to deliver faster, smarter distribution solutions for specialty insurance.”
For Sayata, the deal offers scale and backing within a larger insurance group. Lifshitz said the company will “continue to deliver best-in-the-industry economics for our customers” while broadening its reach through Global Indemnity’s network.
