Calcalist and CTech's 50 most promising startups list 2026
אירוע טק עצמאות 2026 - שי לוי וידאו
CTalk

Unframe CEO: "I foresaw that enterprises were going to struggle to adopt AI"

Shay Levi, Co-Founder and CEO of Unframe, speaks to CTech at Calcalist's Top 50 Most Promising Startups event in Tel Aviv.


Shay Levi
(Video: Streame)

"I basically recognized that enterprises will definitely want to adopt AI, but I kind of foresaw that they were going to struggle," says Shai Levy, Co-Founder and CEO of Unframe, which placed second in Calcalist’s Top 50 Most Promising Startups 2026. Levy spoke to CTech’s Amy Shapiro at Calcalist’s annual event in Tel Aviv, celebrating the achievements of the tech firms who made the ranks.
Despite this recognized ambition to adopt AI into their organizations, a recent MIT study found that 95% of such independent AI-driven projects fail. Unframe was developed to bridge this gap by offering organizations the ability to build customized agent-based solutions.
Levy describes Unframe as a "box of Legos" where customers arrive with specific use cases and the company can "build something very tailored for them very, very quickly". Further, he explains, Unframe doesn’t charge for consultation, but “only for the product or the solution once you have it up”.
Looking forward to when AI becomes the “new normal,” Levy expects the startup to scale even faster, predicting that "the appetite to adopt AI becomes bigger and bigger."
You can watch the full conversation in the video above.