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20 stories about Advertising
טל יעקובסון מנכ"ל פריון

The meteor redefining the boundaries of advertising

20.01.25|Tal Jacobson
"The digital landscape has always evolved rapidly, but the change brought by the AI revolution is a paradigmatic shift moving at meteoric speed," writes Tal Jacobson, CEO of Perion.
אורי אלמן מנכ"ל httpool ישראל

Httpool wins Criteo representation in Israel, unlocking new ad opportunities

17.12.24|CTech
Brands gain access to a platform reaching over 700 million daily active users.
אמזון לוגו צ'אבוט Q

Amazon cuts 50 jobs in Israel as it winds down Ad Server operations

26.11.24|Meir Orbach
The global advertising unit closure is part of a wider restructuring effort. 
Itay Galon Ido Kariv Avihai Nizri

Kendago appoints three senior advertising executives to key positions

09.09.24|CTech
Itay Galon and Ido Kariv joined as Creative Directors, while Avihai Nizri was appointed as Creative Team Leader. 
ועידת Mind the Tech ניו יורק אדם סינגולדה

Taboola lands Apple advertising deal, shares get much-needed boost

16.07.24|Reuters
The agreement strengthens Taboola's portfolio of reselling contracts with one of the world's most well-known brands and gives Apple an opportunity to expand its advertising business. 
מייסד אאוטבריין ירון גלאי

Yaron Galai stepping down as Outbrain CEO after 17 years amid disappointing financial results

29.02.24|Sophie Shulman
The co-founder will continue as Chairman of the Board and advisor to the company, with David Kostman, who joined as co-CEO in 2017, to assume the role of sole CEO
לירן דן

Advertising revolution: Inside Walmart's bid for Vizio

15.02.24|Liran Dan
Collaborations between leading media entities in the US and ascending giant retailers are evident. Following Disney's affiliation with Kroger and Roku's with Instacart, Walmart, the largest retailer in the US, takes another step forward in continuation of its collaboration with NBC
מתוך פרסומת של פאפאיה גלובל שתוצג ב סופר בול 2024

Israeli unicorn Papaya Global to unveil workforce payments platform with Super Bowl ad

01.02.24|Meir Orbach
The workforce payments fintech said it invested two years and 864,000 engineering workhours building the end-to-end workforce platform that executes workers’ payments
מייסד טאבולה אדם סינגולדה

Yahoo takes 25% stake in Taboola as part of 30-year commercial agreement

28.11.22|CTech
Taboola will power native advertising exclusively across Yahoo in an agreement the companies estimate will generate approximately $1 billion in revenue annually
Odeeo team

Odeeo secures $9 million Seed funding for gaming audio advertising platform

14.06.22|CTech
The Israeli startup’s technology enables brands and studios to use audio adverts along with visual elements in a game
רן פינקלשטיין איש קריאייטיב ובמאי במשרד התוכן Peach

How TikTok is teaching the next generation a profession

02.06.22|Ran Finkelstein
“While TikTokers do not always write original content, they film, edit, and set up lighting. Those foundations lay the groundwork for the development of creative capabilities and participation in the creative industry in the future,” writes Ran Finkelstein of content agency Peach
OpenWeb ADYOULIKE

OpenWeb acquiring advertising platform ADYOULIKE for $100 million

12.04.22|Meir Orbach
ADYOULIKE was launched in Paris in 2011 and works with over 4,000 brands, agencies, and publishers including The Guardian, Reach, Prisma Media, and Groupe Marie-Claire
סופר בול 2019

Israeli tech unicorns are coming to the Super Bowl

02.02.22|Sophie Shulman
Gong.io and monday.com will advertise during the NFL sporting celebration, with each ad costing an estimated $5 million to air
Gil Rabbi Storycards

As Google bans third-party cookies, publishers find new ways to gather data

13.01.22|James Spiro
Storycards is an Israeli company giving power back to publishers who are expecting to lose their advertising methods next year
דורון גרסטל מנכל פריון נטוורק

Perion acquires video monetization platform Vidazoo for up to $93.5 million

04.10.21|Hezi Sternlicht
The deal between the two Israeli companies will expand the global advertising company's publisher technology
יזהר שי

Kendago names Izhar Shay as Chairman of its Board of Directors

28.06.21|CTech
"The company holds tremendous growth opportunities and is well positioned to take full advantage of them," said Shay, Israel’s former Minister of Science and Technology
צביקה נטר אינוביד אינוויד Innovid

Innovid in negotiations for SPAC merger at $1.2 billion valuation

03.05.21|Golan Hazani
ION Acquisition, which used its first SPAC to merge with Taboola, is believed to be interested in merging with the Israeli-founded video advertising company as well with its second SPAC
גיא טיטונוביץ' מנכ"ל CHEQ

Advertisers to lose $35 billion in 2021 to click fraud, Israeli cyber company predicts

07.03.21|Meir Orbach
“This is organized crime on a scale that is second only to trade in cocaine,” says CHEQ CEO
אלעד קושניר Ellad Kushnir Matarasso VidMob

VidMob set to hire dozens of Israelis following new $50 million funding round

24.02.21|James Spiro
The global company will further establish its presence in Israel as it hires for its creative and content teams
אוריבי Oribi איריס שור

Oribi raises $15.5 million for its Google Analytics-alternative

17.02.21|Meir Orbach
The company collects user behavior data on internet sites, and has been chosen to collaborate with Facebook. Funds to be used to accelerate growth and recruit additional employees
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