20 stories about Advertising
מייסד טאבולה אדם סינגולדה

Yahoo takes 25% stake in Taboola as part of 30-year commercial agreement

Taboola will power native advertising exclusively across Yahoo in an agreement the companies estimate will generate approximately $1 billion in revenue annually
Odeeo team

Odeeo secures $9 million Seed funding for gaming audio advertising platform

The Israeli startup’s technology enables brands and studios to use audio adverts along with visual elements in a game

OpenWeb acquiring advertising platform ADYOULIKE for $100 million

12.04.22|Meir Orbach
ADYOULIKE was launched in Paris in 2011 and works with over 4,000 brands, agencies, and publishers including The Guardian, Reach, Prisma Media, and Groupe Marie-Claire
סופר בול 2019

Israeli tech unicorns are coming to the Super Bowl

02.02.22|Sophie Shulman and will advertise during the NFL sporting celebration, with each ad costing an estimated $5 million to air
Gil Rabbi Storycards

As Google bans third-party cookies, publishers find new ways to gather data

13.01.22|James Spiro
Storycards is an Israeli company giving power back to publishers who are expecting to lose their advertising methods next year
דורון גרסטל מנכל פריון נטוורק

Perion acquires video monetization platform Vidazoo for up to $93.5 million

04.10.21|Hezi Sternlicht
The deal between the two Israeli companies will expand the global advertising company's publisher technology
יזהר שי

Kendago names Izhar Shay as Chairman of its Board of Directors

"The company holds tremendous growth opportunities and is well positioned to take full advantage of them," said Shay, Israel’s former Minister of Science and Technology
צביקה נטר אינוביד אינוויד Innovid

Innovid in negotiations for SPAC merger at $1.2 billion valuation

03.05.21|Golan Hazani
ION Acquisition, which used its first SPAC to merge with Taboola, is believed to be interested in merging with the Israeli-founded video advertising company as well with its second SPAC
גיא טיטונוביץ' מנכ"ל CHEQ

Advertisers to lose $35 billion in 2021 to click fraud, Israeli cyber company predicts

07.03.21|Meir Orbach
“This is organized crime on a scale that is second only to trade in cocaine,” says CHEQ CEO
אלעד קושניר Ellad Kushnir Matarasso VidMob

VidMob set to hire dozens of Israelis following new $50 million funding round

24.02.21|James Spiro
The global company will further establish its presence in Israel as it hires for its creative and content teams
אוריבי Oribi איריס שור

Oribi raises $15.5 million for its Google Analytics-alternative

17.02.21|Meir Orbach
The company collects user behavior data on internet sites, and has been chosen to collaborate with Facebook. Funds to be used to accelerate growth and recruit additional employees
טום בריידי עם גביע וינס לומברדי סופרבול 2021

Meet the Israeli AR startup that made it to the Super Bowl

08.02.21|Allon Sinai provides an extensive suite of seamless AR content creation solutions, used among others by American singing and acting star Nick Jonas in his Super Bowl ad
גלעד דה פריס אאוטבריין

Covid-19 Big Bang sending trillion-dollar shockwaves through media market

01.02.21|Elihay Vidal
Gilad de Vries, SVP at content recommendations platform Outbrain, believes the public is losing faith in what it is reading on social media, pushing advertising dollars back towards traditional media websites
Ziv Elul Fyber

It’s “Game On” for Fyber, who credits its record growth to a booming industry

19.01.21|James Spiro
App monetizing company Fyber had its most successful year ever in 2020, and expects records to keep reaching new heights as the years go on
אדם סינגולדה מייסד מנכ"ל טאבולה ועידה לצמוח ממשבר

Taboola extends strategic partnership with digital ad agency Kendago

Kendago is expected to run tens of millions of dollars worth of campaigns through Taboola
גיל שדה מייסד ומנכ"ל סיגנלס גרופ

Kenshoo closing on purchase of Signals Analytics in marketing sector merger

08.11.20|Hagar Ravet
The acquisition sees a merger of two veteran Israeli ad-tech players to offer a comprehensive data-extraction, analysis and placement solution for advertisers
מימין מייסד אאוטבריין ירון גלאי ומייסד טאבולה אדם סינגולדה

Taboola-Outbrain merger called off

09.09.20|Golan Hazani
Deal falls through after Taboola requested to make it a stock-for-stock merger instead of paying Outbrain shareholders $250 million for a 70% stake
שלומי אורגד מנהל תחום פינטק פייסבוק ישראל

Israeli startups are leaving money on the table

09.08.20|Shlomi Orgad
Nearly three-quarters of Israeli companies’ marketing budgets are targeted at the U.S., even though operating in diverse geographical locations would mean better stability, should one market slow down due to a crisis or local unrest
יונתן נמרודי פייסבוק

Facebook wants to lure in startups, says its B2B marketing manager, citing success of Instagram's merger

03.08.20|Raphael Kahan
Jonathan Nimrodi, manager of Facebook’s EMEA B2B marketing team believes the social media giant can offer startups a pain-free way to digitize their business model, especially in the Covid-19 era