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Amidst economic meltdown and Gaza war, new Palestinian government faces mounting challenges
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The Midas of chips does it again with Astera Labs
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There were many basic assumptions about women in the military. They didn’t hold after October 7
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Automotive cyber startup C2A Security nets long-term agreement to protect Daimler Truck
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From Yemen to Iran: Israel's new $1 billion spy plane is a war game changer
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Influencer Marketing
6 stories about Influencer Marketing
Humanz raises $5 million Series A for AI-based influencer marketing platform
05.06.23
|
CTech
The Israeli startup has developed a platform that characterizes a customer journey (follower) on websites and knows how to measure and reflect in real time the success of influencers and content creators
"It is the influencers who are responsible for their posts, not the company”
05.07.22
|
Maya Cohen
Prof. Stefan Engels, an expert in e-commerce law, advises countries and companies on how to deal with the hot potato of advertising through the use of influencers. In an interview with Calcalist, he explains why those who have more followers have more obligations
“Buying trust is the most important thing that you can do in marketing today.”
02.01.22
|
CTech
Trusted recommendations are the most effective form of marketing, shares Regev Gur, founder of Narrative Group.
Influencer marketing startup Humanz raises $8 million
20.12.21
|
Sophie Shulman
The company has developed a platform that connects influencers and content creators with brands
Bye, Bye, Billboards: Regev Gur is taking tech advertising to the influencers
26.11.21
|
James Spiro
As startups look for new ways to make themselves known to the public, Narrative Group is shaping their stories on social media platforms
Meet Cyfluencer - cyber’s new influencer marketing platform
21.09.21
|
James Spiro
“B2B influencer marketing is broken - it’s terrible,” says its Founder Yoel Israel
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