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Headlines
23:39
Sutskever’s AI startup SSI targets over $1B in funding at $30B valuation
15:28
Israel’s economy grew 1% in 2024, exceeding estimates, but high-tech exports plunged 36.8%
14:20
Buber family's Herzliya villa sold for fraction of its value—court to decide its fate
13:10
"To build Israeli companies like Anduril or Palantir, we must focus on comprehensive solutions, not niche ones"
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Intel in talks to sell chip manufacturing to TSMC
2
CyberArk’s surge, Wiz and Cato prepare for IPOs: Israeli cyber firms ready for the next big move
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Intel’s existential crisis: Can Broadcom, TSMC, and Trump save the troubled chip giant?
4
Broadcom eyes Intel’s chip design unit as TSMC considers its factories
5
‘I sent out dozens of resumes’: The brutal job market facing tech graduates
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Influencer Marketing
7 stories about Influencer Marketing
Barzel Media launches to connect pro-Israel brands with like-minded influencers
17.04.24
|
James Spiro
The influencer marketing agency helps connect Jewish and Israeli organizations that have faced backlash or boycotts for their support of Israel during the war.
Humanz raises $5 million Series A for AI-based influencer marketing platform
05.06.23
|
CTech
The Israeli startup has developed a platform that characterizes a customer journey (follower) on websites and knows how to measure and reflect in real time the success of influencers and content creators
"It is the influencers who are responsible for their posts, not the company”
05.07.22
|
Maya Cohen
Prof. Stefan Engels, an expert in e-commerce law, advises countries and companies on how to deal with the hot potato of advertising through the use of influencers. In an interview with Calcalist, he explains why those who have more followers have more obligations
“Buying trust is the most important thing that you can do in marketing today.”
02.01.22
|
CTech
Trusted recommendations are the most effective form of marketing, shares Regev Gur, founder of Narrative Group.
Influencer marketing startup Humanz raises $8 million
20.12.21
|
Sophie Shulman
The company has developed a platform that connects influencers and content creators with brands
Bye, Bye, Billboards: Regev Gur is taking tech advertising to the influencers
26.11.21
|
James Spiro
As startups look for new ways to make themselves known to the public, Narrative Group is shaping their stories on social media platforms
Meet Cyfluencer - cyber’s new influencer marketing platform
21.09.21
|
James Spiro
“B2B influencer marketing is broken - it’s terrible,” says its Founder Yoel Israel