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Marketing

6 stories about Marketing
ועידת e-Commerce 2017 תומר תגרין מייסד Yotpo

User-Based Marketing Startup Yotpo raises $51 Million

08.11.17|Meir Orbach and Hagar Ravet
Access Industries led the round for the company, which quadrupled its revenues over the last 18 months
ליעד אגמון מ חברת דיינמיק אילד

McKinsey Partners with Website Personalization Company Dynamic Yield

02.11.17|Lilach Baumer
As part of the partnership, the two companies would market personalization tools to clients
סינים סמארטפון סין רכבת

A Safety Checklist for Mobile Marketers

15.10.17|Zachi Zach
Do not do on mobile what you wouldn’t do on the web
סליידלי פרומו

Video Sharing Company Slidely buys User-Generated Video Startup

08.10.17|Meir Orbach
Warsaw-based Unstock is a database and licensing service for crowdsourced, user-generated videos
Apple Facebook

The Global Trend of Dark Marketing

27.09.17|Arik Kleinstein
User information collected on social networks such as Facebook powers specialized advertising campaigns that pinpoint target audiences
: גישור גירושין משפטיפ אילוסטרציה 2

For Young Startups, Channel Partners Are a False Promise

26.09.17|Amit Karp
Building a strong sales apparatus is often challenging for young startups, who may choose to focus on product development and leave the sales to channel partners. Unfortunately, this approach frequently fails.
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