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Rafael’s Spyder enters Czech service as Prague considers more Israeli air defense systems
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Netanyahu calls off Elon Musk meeting as U.S. trip is sharply shortened
20:19
Anthropic considers new model to counter OpenAI’s latest AI push
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Google’s Gemini hacked real companies during a cyber test linked to Israeli startup Irregular
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“Our next milestone will be a billion-dollar valuation”: MIND triples valuation to $300 million with $72 million Series B
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Serbia opens Israeli drone factory as defense ties with Elbit deepen
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Netanyahu calls off Elon Musk meeting as U.S. trip is sharply shortened
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The man who helped build Palo Alto’s Cortex is leaving the company
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Keewano raises $12 million Seed to build a new database for the age of AI agents
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Marketing
20 stories about Marketing
Data-Based Marketing Company Optimove Buys PowerInbox’s Interactive Email Unit
14.05.18
|
Meir Orbach
The unit's 11 employees will join Optimove
Automated Branding Company Tailor Brands Raises $15.5 Million
09.05.18
|
Meir Orbach
The company’s service creates automated custom logos and advertising campaigns. Users can choose icons to be used in the logo, fonts, and color
Cellular Services Company Celltick Plans Tel Aviv IPO to Finance Growth
07.05.18
|
Amir Rosenbaum
The company is looking to raise up to $15 million, listing 15% of its existing shares
How Lemonade Convinced the Market It Is Disrupting Insurance
30.04.18
|
Reut Shpigelman and Raphael Kahan
The home-insurance startup’s head of marketing and content explains her strategy for connecting with customers
Gambling Software Developer GAN Opens Tel Aviv Marketing Agency
24.04.18
|
Tofi Stoler
Headed by Meir Deutsch, a former executive at gambling company William Hill, the agency will provide digital user acquisition and retention services to GAN
Content Creation Service Slidely Partners With Shutterstock
15.04.18
|
Meir Orbach
According to the deal, users of Slidely’s video creation service Promo will get access to over nine million video clips from Shutterstock’s library, bringing the total number of available clips on Promo to 12.5 million
The Rise of Streaming Will Spike Video Ad Prices, Says Verizon Executive
02.04.18
|
Yoav Stoler
Verizon intends to leverage the rise for targeted advertising, according to P.P.S. Narayan, CTO of video at Verizon Digital Media Services
Marketing Startup Yotpo Launches Customer Reviews Analysis Tool
25.03.18
|
Tofi Stoler
The new service aggregates recurring subjects in customer reviews, detecting tone and sentiment
B2B Marketing Intelligence Company CaliberMind Raises $3.2 Million in Seed
21.03.18
|
Lilach Baumer
The Boulder, Colorado-headquartered company develops software that automatically coordinates, analyzes, and streamlines customer data from various sources
Eventually, AI Will Make Salespeople Obsolete, Says CEO of Marketing Conversation Analytics Startup Gong
20.03.18
|
Hagar Ravet
Israel-based Gong plans to develop a system capable of automating tasks currently performed by human marketers
Video Monetization Company Anyclip Launches AI-Driven Content Platform
13.03.18
|
Lilach Baumer
The new platform will enable advertisers to customize content and target users according to brands, topics of interest, even emotions
Even ‘Boring’ Software Should Engage Users on an Emotional Level
09.03.18
|
Iris Shoor
Humor and charming characters help bring life to even the blandest of products
Rakuten’s Viber Partners with Social Media Marketing App Sprinklr
23.02.18
|
Lilach Baumer
The integration will enable brands to reach Viber’s user base of almost 1 billion
Startup Wants to Bring Conversation Analytics to Real Life Sales Meetings
12.02.18
|
Tofi Stoler
Israel-based Gong plans to develop a recording gadget with built-in analytics capabilities that can help sales team improve performance
Market Insight Company Origami Logic Raises $15 Million
30.01.18
|
Hagar Ravet
The company lists Kellogg's, Procter & Gamble, and AB InBev as clients
Marketing Analytics Company AppsFlyer Is on a Hiring Spree
29.01.18
|
Meir Orbach
The company is hiring 200 new employees and acquiring office space for more
Digital Marketing Company Matomy Media Replaces CEO after Ten Months
09.01.18
|
Lilach Baumer
Current CEO Sagi Niri has carried out a reorganization plan in 2017, selling non-core assets and streamlining the company's operations
Predictive Marketing Startup Leadspace Raises $21 Million
15.12.17
|
Meir Orbach
Leadspace develops and sells a service that helps businesses generate new leads and optimize business-facing marketing efforts. It lists Microsoft, Marketo, HP Enterprise and Brocade as customers
With Taykey Acquisition, Innovid Hopes to Improve Video Ad Targeting
30.11.17
|
Meir Orbach
Advertisers want more data about online viewer engagement, Innovid says
Portraying Women Correctly in Ads is Good for Business, Says GoDaddy CEO
12.11.17
|
Hagar Ravet
Sexist marketing campaigns are now a thing of the past at the web hosting company, CEO says in interview
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