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21:25
“I can retire… with peace”: Nir Zuk says Palo Alto Networks finally achieved his 20-year vision with $25B CyberArk acquisition
13:58
Intel VP: "Historically, if we were to miss milestones... we usually just gave exemptions. Saying no is a pretty powerful tool"
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“We’re already living in a world where AI is attacking AI”
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“In many cases the first market should not be America”
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Johny Srouji weighs leaving Apple, raising stakes for the Israeli executive who built its silicon program
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“I can retire… with peace”: Nir Zuk says Palo Alto Networks finally achieved his 20-year vision with $25B CyberArk acquisition
3
“Other countries have air-defense systems, but Israel’s are better”: Arrow 3 lands in Germany as Israel pursues new mega deals
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Could Prompt Security be SentinelOne’s lifeline as shares slide 35% this year?
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ZIM faces pivotal vote as company weighs at least three acquisition offers
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Marketing
20 stories about Marketing
Gambling Software Developer GAN Opens Tel Aviv Marketing Agency
24.04.18
|
Tofi Stoler
Headed by Meir Deutsch, a former executive at gambling company William Hill, the agency will provide digital user acquisition and retention services to GAN
Content Creation Service Slidely Partners With Shutterstock
15.04.18
|
Meir Orbach
According to the deal, users of Slidely’s video creation service Promo will get access to over nine million video clips from Shutterstock’s library, bringing the total number of available clips on Promo to 12.5 million
The Rise of Streaming Will Spike Video Ad Prices, Says Verizon Executive
02.04.18
|
Yoav Stoler
Verizon intends to leverage the rise for targeted advertising, according to P.P.S. Narayan, CTO of video at Verizon Digital Media Services
Marketing Startup Yotpo Launches Customer Reviews Analysis Tool
25.03.18
|
Tofi Stoler
The new service aggregates recurring subjects in customer reviews, detecting tone and sentiment
B2B Marketing Intelligence Company CaliberMind Raises $3.2 Million in Seed
21.03.18
|
Lilach Baumer
The Boulder, Colorado-headquartered company develops software that automatically coordinates, analyzes, and streamlines customer data from various sources
Eventually, AI Will Make Salespeople Obsolete, Says CEO of Marketing Conversation Analytics Startup Gong
20.03.18
|
Hagar Ravet
Israel-based Gong plans to develop a system capable of automating tasks currently performed by human marketers
Video Monetization Company Anyclip Launches AI-Driven Content Platform
13.03.18
|
Lilach Baumer
The new platform will enable advertisers to customize content and target users according to brands, topics of interest, even emotions
Even ‘Boring’ Software Should Engage Users on an Emotional Level
09.03.18
|
Iris Shoor
Humor and charming characters help bring life to even the blandest of products
Rakuten’s Viber Partners with Social Media Marketing App Sprinklr
23.02.18
|
Lilach Baumer
The integration will enable brands to reach Viber’s user base of almost 1 billion
Startup Wants to Bring Conversation Analytics to Real Life Sales Meetings
12.02.18
|
Tofi Stoler
Israel-based Gong plans to develop a recording gadget with built-in analytics capabilities that can help sales team improve performance
Market Insight Company Origami Logic Raises $15 Million
30.01.18
|
Hagar Ravet
The company lists Kellogg's, Procter & Gamble, and AB InBev as clients
Marketing Analytics Company AppsFlyer Is on a Hiring Spree
29.01.18
|
Meir Orbach
The company is hiring 200 new employees and acquiring office space for more
Digital Marketing Company Matomy Media Replaces CEO after Ten Months
09.01.18
|
Lilach Baumer
Current CEO Sagi Niri has carried out a reorganization plan in 2017, selling non-core assets and streamlining the company's operations
Predictive Marketing Startup Leadspace Raises $21 Million
15.12.17
|
Meir Orbach
Leadspace develops and sells a service that helps businesses generate new leads and optimize business-facing marketing efforts. It lists Microsoft, Marketo, HP Enterprise and Brocade as customers
With Taykey Acquisition, Innovid Hopes to Improve Video Ad Targeting
30.11.17
|
Meir Orbach
Advertisers want more data about online viewer engagement, Innovid says
Portraying Women Correctly in Ads is Good for Business, Says GoDaddy CEO
12.11.17
|
Hagar Ravet
Sexist marketing campaigns are now a thing of the past at the web hosting company, CEO says in interview
User-Based Marketing Startup Yotpo raises $51 Million
08.11.17
|
Meir Orbach and Hagar Ravet
Access Industries led the round for the company, which quadrupled its revenues over the last 18 months
McKinsey Partners with Website Personalization Company Dynamic Yield
02.11.17
|
Lilach Baumer
As part of the partnership, the two companies would market personalization tools to clients
A Safety Checklist for Mobile Marketers
15.10.17
|
Zachi Zach
Do not do on mobile what you wouldn’t do on the web
Video Sharing Company Slidely buys User-Generated Video Startup
08.10.17
|
Meir Orbach
Warsaw-based Unstock is a database and licensing service for crowdsourced, user-generated videos
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