Adapt or disappear: The post-search era in chatbots demands a new business strategy
20.05.25|Adi Yazdi Dannenberg
In a world where consumers receive answers instead of searching for links, the place where brands establish their presence is changing. If in the past we fought for a spot on Google's first page, today we're fighting for AI recommendations. The algorithm no longer just ranks - it suggests, summarizes, and guides customer awareness.
