Ronit Atad of Microsoft-Israel.

“Once we focused on the cloud, our share price leapt,” says Microsoft Israel Country GM

“The minute we realized we needed to focus on the cloud - within less than a decade - our stock share price leapt by sixfold,” noted Ronit Atad during Calcalist’s Cloud and Data conference

“Around $14 trillion of the world’s GDP is invested in technology,” said Microsoft Israel Country GM Ronit Atad during Calcalist’s Cloud and Data conference which took place on Sunday. “Until 2030, this sector is expected to double its revenues and comprise 10% of the world GDP.”
“Following the pandemic, we are now living in a hyper-accelerated world. Data is exploding. We each create a lot of data every day. In 2021, we created 59 petabytes of data, which are 1,000 terabytes each. We create data - even when we don’t think about it - both as individuals and as organizations. In one minute, six million orders take place online, 100 Microsoft Teams conversations take place, and 500,000 tweets appear on Twitter,” she said.
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כנס ענן 2022 רונית אטד מנכ״לית מיקרוסופט ישראל וידאו
כנס ענן 2022 רונית אטד מנכ״לית מיקרוסופט ישראל וידאו
Ronit Atad of Microsoft-Israel.
(Orel Cohen)
And what about the other 90% of the GDP which isn’t associated with technology?
“It’s also associated with technology. Companies realize that they must work differently, that customers want different things, and employees want to work differently: all those things generate data. That’s why the cloud is so important. When you take that step to the cloud, your share price rises, and that’s important to the company, to investors, and interest-groups. It shows strength and stability. Microsoft was a pretty good tech company, we were creating tech products and sold licenses. Our stock share price fluctuated around $40, and it wasn’t considered a bad stock. The minute we realized we needed to focus on the cloud - within less than a decade - our stock share price leapt by sixfold.”
“Every company is a software company. Every car that exits a plant has 100 lines of embedded code. We aren’t creating cars with wheels, but a computer with wheels. The American supermarket chain Walmart serves 300 million customers. They are the third largest employer in California of programmers and engineers. Why? When they transitioned to offering shopping services in the cloud or online, their data became their revenue and asset. Now, they employ more engineers and programmers than regular sales employees.

“The most important asset a company has is its data. When a company knows how to analyze its data, it can derive insights that generate more revenue, work more effectively, and provide better services. Data is a company’s essence. Today, every company only uses about 5% of its data, and that isn’t a lot. Know-how and technology are two of the most important tools needed to decipher data.”