20 stories about Adtech
טל יעקובסון מנכ״ל פריון

Perion embarks on layoffs after revenue takes hit

25.06.24|Sophie Shulman
The software company is eliminating 35 jobs to cut costs following Microsoft’s decision to change its advertising rules on Bing 
מנכ"ל פריון טל יעקובסון

Adtech company Perion Network acquiring Hivestack for $100 million

12.12.23|Sophie Shulman
"We want to expand and we are continuing to talk with other companies. We expect that we’ll complete another purchase in 2024," said Perion CEO Tal Jacobson
TECHTLV משה וקנין מייסד משותף ומנכ"ל  YouAPPi

Adtech startup YouAppi being acquired in $110 million deal

27.04.23|Sophie Shulman
The Israeli company has developed a performance-based mobile app marketing and retargeting platform for app publishers and brands
מנכ"ל ומייסד פאבפלאס גיל בר-טור

ClearPier acquires adtech startup PubPlus for $60 million

25.05.22|Meir Orbach
The Israeli company’s platform enables real-time analysis of content effectiveness and content optimization based on profitability and financial performance
Roman Vrublivskyi SmartHub

Independent ad tech as a missing puzzle of Israeli ad market: is there a solution?

20.09.21|Roman Vrublivskyi
The local ad market is focused in the hands of a few giants but innovative business models can save the day, writes SmartHub's CCO Roman Vrublivskyi
Ziv Elul Fyber

Israel-based Inneractive sold for a second time in five years

22.03.21|Sophie Shulman
The Israeli-founded adtech company was sold to Digital Tribune as part of the acquisition of parent company Fyber
Alon Rosenthal co-founder and CEO of Whizzco

“We are the, Airbnb, or Fiverr of the online ad industry”

28.12.20|Ron Friedman
Whizzco co-founder Alon Rosenthal sheds light on a tech field that thrived amid the Covid-19 crisis
פרטיות מידע פרטי דליפת מידע סייבר פייסבוק 2

How California’s CCPA Regulations Will Affect Israeli Adtech Companies

07.01.20|Adi El-Rom and Jules Polonetsky
Adtech plays a critical role today in supporting the economic viability of many publishers, but it is clear that the long term viability of the sector is under legislative pressure
יובימו Ubimo

Quotient Technology Acquires Adtech Startup Ubimo

07.11.19|Meir Orbach
Ubimo develops location intelligence technology that offers advertisers extremely precise location-based targeting, allowing them to target people attending a certain event or venue
עמרי בריל

Adtech Company Adcore Lists on Canada's TSX Venture Exchange

29.05.19|Tzally Greenberg
Tel Aviv-headquartered Adcore develops automated products for day-to-day search engine marketing
משרדי אאוט בריין Outbrain ניו יורק

Outbrain Completes Ligatus Acquisition

The content distribution company announced its intention to acquire the German online advertising company in February
דורון גרסטל מנכ"ל פריון

Nasdaq-Listed Adtech Company Perion Acquires Marketing Startup Captain Growth

Captain Growth offers an ad performance analytics service, providing feedback and actionable recommendations to users
Uriah Av-Ron Oasis PR

Don’t Overlook Israeli Marketing Technology

22.03.19|Uriah Av-Ron
While the public markets have been less than enamored with marketing technology companies, others have been more enthusiastic
סלולארי אפליקציה ווייז וויז waze

Waze Partners With WPP to Offer En Route Ads to Drivers

As part of the partnerships, Waze users will receive en route messaging directing them to nearby retail locations
רובע ה סיטי של לונדון

Digital Content Management Startup Trackonomics Raises $1.6 Million

Trackonomics lists media companies such as CNN, Buzzfeed, Condé Nast, and Gizmodo Media among its clients
Wayne Gattinella DoubleVerify

DoubleVerify Acquires Content Classification Startup Leiki

15.01.19|Lilach Baumer
The New York-headquartered adtech company said the acquisition will allow it to better match online ads with relevant web content
Brandtotal מימין אורן דור אלון ליבוביץ׳ אמיר לשמן עומר רמות

Marketing Startup BrandTotal Raises $6 Million

Tel Aviv-based BrandTotal develops software that provides marketers with insights on the online marketing strategies of competing brands
רב סרן אסף שיש מטיס רחפן

CTech's Sunday Roundup of Israeli Tech News

The Israeli military has big plans for small drones. Volkswagen sees blockchain-enabled cars in Its future.
מימין אלה פוכט סמנכ”לית פיתוח ב Re:Tech  והמנכ”לית יעל קוכמן

Online Retailer Asos Is Shopping for Israeli Technology

11.06.18|Meir Orbach
The U.K.-based retailer has partnered with Re:Tech, an Israeli innovation hub, to scout local e-commerce, adtech, and fintech technologies
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For Adtech Companies, GDPR is a Tall Order

06.05.18|Zachi Zach
GDPR has become a strong incentive for big companies to cut loose small partners, writes lawyer and entrepreneur Zachi Zach