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From Arrow 4 to laser interceptors: Israel's air defense is about to level up
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20 stories about Advertising
Wayne Gattinella DoubleVerify

DoubleVerify Acquires Content Classification Startup Leiki

15.01.19|Lilach Baumer
The New York-headquartered adtech company said the acquisition will allow it to better match online ads with relevant web content
דייויד קוסטמן מנכ"ל משותף אאוטבריין

Outbrain Touts Israeli Eurovision Win as Proof of its Content Dissemination Mojo

25.12.18|Meir Orbach and Diana Bahur-Nir
The company used its algorithms to promote Israeli contestant Netta Barzilai’s song “Toy” by exposing millions of Europeans to its music video in the weeks leading up to the popular vote-based international contest
עובודת הודו ניו דלהי זיהום אוויר

NDTV Renews Taboola Contract for Additional Five Years

23.12.18|CTech
Taboola will continue to offer sponsored content from other websites on NDTV’s news outlet
ליעם גלין נשיא מנכ"ל מטומי

Matomy Tumbles on Tel Aviv Exchange

26.11.18|Lilach Baumer
On Friday, the London and Tel Aviv-listed digital marketing company said it wants to renegotiate the terms of its outstanding Bonds
אייל בליצר CHEQ

Anti Ad Fraud Company Cheq Appoints Eyal Balicer as Chief Global Operations Officer

14.11.18|Tofi Stoler
Prior to joining Cheq, Balicer was a principal at Israel-based venture capital firm Glilot Capital Partners
עישון סיגריה סיגריות

Israel to Ban Logos, Visual Branding on Cigarette Packs

16.10.18|Orna Yefet
On Monday, an Israeli parliamentary committee has decided to ban logos and other visual branding elements on cigarette packs sold in Israel
סטפן לגר יס

Hit Commercial Song Jabs Israelis (Almost) Everywhere It Hurts

30.08.18|Lilach Baumer
A commercial for Israeli satellite television provider Yes has gone viral in Israel, topping the country's radio playlists
מוטי כהן מייסד מנכ"ל Apester

Content Creation Startup Apester Launches Story Tool

06.08.18|CTech
The tool lets users integrate features like text, images, and emojis, or videos and quizzes in one story using a drag and drop interface
Zachi Zach צחי זך

A GDPR Readiness Snapshot, Two Months Later

16.07.18|Zachi Zach
Two months later, it seems that many companies are still not prepared to handle the challenges and questions raised by GDPR legislation
ליעם גלין נשיא מנכ"ל מטומי

Chairman of Digital Marketing Company Matomy Media Steps Down

01.07.18|CTech
In January, Matomy replaced its then CEO Sagi Niri after only 10 months on the job
ועידת לונדון איזי וידרה antidote

A Spotlight on Israeli AdTech

29.06.18|Eze Vidra
AdTech has become a bit of a dirty word for venture capitalists, but Israel is still an advertising innovation hub, despite the challenges and limited funding
טיילור ברנדס Tailor Brands

Automated Branding Company Tailor Brands Raises $15.5 Million

09.05.18|Meir Orbach
The company’s service creates automated custom logos and advertising campaigns. Users can choose icons to be used in the logo, fonts, and color
default image

For Adtech Companies, GDPR is a Tall Order

06.05.18|Zachi Zach
GDPR has become a strong incentive for big companies to cut loose small partners, writes lawyer and entrepreneur Zachi Zach
עובד משרד לילה שעות עבודה מחשב

For Adtech Companies, Environment is Going to Get Worse

04.05.18|Michael Eisenberg
The internet caused consolidation in the traditional ad agency business. The same is currently happening in adtech, writes venture capitalist Michael Eisenberg
דורון גרסטל מנכ"ל פריון

Adtech Company Perion Receives Notice from Nasdaq Regarding Stock Value

03.04.18|Dror Reich
The company has been trading below Nasdaq’s minimum bid price of $1.00 per share since February
ראש מחקר ופיתוח בחטיבת שירותי המדיה הדיגיטליים של ורייזון פי פי אס נראיאן P.P.S. Narayan

The Rise of Streaming Will Spike Video Ad Prices, Says Verizon Executive

02.04.18|Yoav Stoler
Verizon intends to leverage the rise for targeted advertising, according to P.P.S. Narayan, CTO of video at Verizon Digital Media Services
כנס כלכליסט ניו יורק ירון גלאי אאוטבריין

The Only Way to Fight Fake News Is to Destroy Its Business Model, Outbrain CEO Says

14.03.18|Omer Kabir and Hagar Ravet
Google and Facebook have a model that is based purely on the number of clicks and this gives advertisers an incentive to create fake news, content promotion company Outbrain’s CEO Yaron Galai said in an interview at Calcalist’s the Mind the Tech conference in New York
anyclip פלטפורמה

Video Monetization Company Anyclip Launches AI-Driven Content Platform

13.03.18|Lilach Baumer
The new platform will enable advertisers to customize content and target users according to brands, topics of interest, even emotions
אלן גלמן המשנה ל מנכל בזק

Chairman of Ad-tech company Perion Network Steps Down

07.03.18|Hezi Sternlicht
Since 2013, the company shed over 90% of its stock price. Perion’s Chief Financial Officer left the company in November
רקוטן הירושי מיקיטני Rakuten Hiroshi Mikitani

Rakuten’s Viber Partners with Social Media Marketing App Sprinklr

23.02.18|Lilach Baumer
The integration will enable brands to reach Viber’s user base of almost 1 billion
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