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Google Cloud VP: "Cyber attacks are psychological warfare"
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Meet Faye, Israel’s Most Promising Startup of 2024
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“If you want to create an avatar using Joe Biden or Donald Trump, you will be blocked.”
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The human factor: Culture's role in AI evolution
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CyberArk makes bold move with $1.54 billion acquisition of Venafi
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The 50 most promising Israeli startups - 2024
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Advertising
16 stories about Advertising
Digital Advertising Startup Infolinks Acquired for Less than Equity Raised
05.02.18
|
Meir Orbach
The Tel Aviv-based company failed to compete with Google and Facebook’s ad services
GroupM’s Rob Norman Joins Playbuzz Board
01.02.18
|
Tofi Stoler
In September, Playbuzz announced a $35 million Series C funding round
Marketing Analytics Company AppsFlyer Is on a Hiring Spree
29.01.18
|
Meir Orbach
The company is hiring 200 new employees and acquiring office space for more
Binge-Watching Again? This Startup Monitors Your TV Habits
15.01.18
|
Aviv Guter and Tofi Stoler
Tel Aviv-based video-on-demand startup Vonetize shifts towards addressable TV, a myriad of new technologies allowing advertisers to target TV viewers with individualized ads
Following Backlash, Gig Marketplace Fiverr Launches New Campaign
14.01.18
|
Hagar Ravet
A previous campaign by the company was criticized for promoting unhealthy work-life balance
Digital Marketing Company Matomy Media Replaces CEO after Ten Months
09.01.18
|
Lilach Baumer
Current CEO Sagi Niri has carried out a reorganization plan in 2017, selling non-core assets and streamlining the company's operations
Automated Video Company Wochit Hires Storyful Executive
20.12.17
|
Tofi Stoler
New business development director Colm Curneen previously worked at The New York Times, The Financial Times and the International Herald Tribune
Pivoting to Digital Advertising, Wix to Skip Super Bowl
05.12.17
|
Asaf Shalev
Wix is spending more on marketing but its target audiences are more effectively reached online
Content Recommendation Company Outbrain Appoints Co-CEO
16.11.17
|
Meir Orbach and Lilach Baumer
Newly appointed David Kostman has been a member of the company’s board since 2014. He is also chairman of the board of cybersecurity company NICE
Video Distribution Startup Connatix Raises $15 Million
25.10.17
|
Meir Orbach
The company’s service helps publishers syndicate original videos
Researchers See an Upside for Publishers in Ad-Blockers
23.10.17
|
Keren-Or Grinberg
A draft paper published last month describes a method that can enable publishers to boost per-user revenues by utilizing the distinction between users with ad-blockers and those without
A Safety Checklist for Mobile Marketers
15.10.17
|
Zachi Zach
Do not do on mobile what you wouldn’t do on the web
The Global Trend of Dark Marketing
27.09.17
|
Arik Kleinstein
User information collected on social networks such as Facebook powers specialized advertising campaigns that pinpoint target audiences
Glispa Buys Online Advertising Startup JustAd
12.09.17
|
Hagar Ravet
JustAd offers a platform for creating, publishing and analyzing interactive ads
Taptica Acquires Tremor Video's Demand-Side Business For $50 Million
09.08.17
|
Hagar Ravet
The acquisition will help Taptica increase its presence in the U.S. market, the company said
Nielsen Buys Sport Marketing Startup vBrand
06.08.17
|
Meir Orbach
vBrand automatically detects advertisers' logos in sports broadcasts, weighing factors impacting exposure such as duration, size, and image clarity.
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