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“I can retire… with peace”: Nir Zuk says Palo Alto Networks finally achieved his 20-year vision with $25B CyberArk acquisition

Intel VP: "Historically, if we were to miss milestones... we usually just gave exemptions. Saying no is a pretty powerful tool"

“We’re already living in a world where AI is attacking AI”

“In many cases the first market should not be America”

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“Other countries have air-defense systems, but Israel’s are better”: Arrow 3 lands in Germany as Israel pursues new mega deals

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Johny Srouji weighs leaving Apple, raising stakes for the Israeli executive who built its silicon program

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Nice puts Actimize up for sale at a $1.5-2 billion price tag

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Israeli drone startup Heven hits $1 billion valuation in $100 million round led by IonQ

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Check Point raises $1.75 billion, potentially eyeing AI expansion

Marketing

20 stories about Marketing

אנה ליפניק לוי מנהלת שיווק וואווי ישראל

Huawei Snags Samsung Exec to Head Marketing Operations in Israel

Before joining Huawei as the company’s Israel marketing manager, Ana Lipnik Levy was Samsung’s marketing manager of corporate affairs in the country

KonnecTO מייסדי חברת

Marketing Strategy Startup KonnecTo Raises $1.5 Million

23.12.18|Adi Pick

Touting Coca-Cola, Phillips, and Stella Artois among its customers, KonnecTo offers companies behavioral research insights on consumers and customers by analyzing personal data from multiple social media services

טוויטר אירוע תל אביב

Twitter to Grow Commercial Presence in Israel

26.11.18|Meir Orbach

The company’s first B2B event in Israel is being held Monday with attendance by hundreds of local entrepreneurs and executives

ליעם גלין נשיא מנכ"ל מטומי

Matomy Wants to Renegotiate Terms of its Outstanding Bonds

The London-listed digital marketing company said it expects to meet with bondholders in the upcoming days

Brandtotal מימין אורן דור אלון ליבוביץ׳ אמיר לשמן עומר רמות

Marketing Startup BrandTotal Raises $6 Million

Tel Aviv-based BrandTotal develops software that provides marketers with insights on the online marketing strategies of competing brands

Marketing Analytics Startup Singular Raises $30 Million

Singular develops a single dashboard service that helps marketers process and analyze marketing data from various sources in order to optimize ad spend

Hit Commercial Song Jabs Israelis (Almost) Everywhere It Hurts

30.08.18|Lilach Baumer

A commercial for Israeli satellite television provider Yes has gone viral in Israel, topping the country's radio playlists

שאול אולמרט מנכל ומייסד החזירים המעופפים

Interactive Storytelling Platform Playbuzz Hires BuzzFeed Exec

Matt Trotta, former senior vice president of strategy at BuzzFeed, joins Playbuzz to lead operation in North America

תומר טגרין תגרין מנכ"ל yotpo

Marketing Startup Yotpo Buys Incentive Marketing Company Swell Rewards

09.08.18|Meir Orbach

Boston-based incentive marketing company Swell Rewards is Yotpo’s first acquisition

תומר בר זאב מנכל איירון סורס

IronSource Launches In-Ad Data Platform

The In-Ad Data Platform analyzes and provides aggregated data concerning how users engage with the advertisements

מנהטן ניו יורק ארה"ב אמפייר סטייט בילדינג

Video Marketing Company Eyeview Raises $20 Million in Equity and Debt Financing

22.07.18|Tofi Stoler

Eyeview offers data analytics services that help companies create and place action-oriented online video ads

ליעם גלין נשיא מנכ"ל מטומי

Chairman of Digital Marketing Company Matomy Media Steps Down

In January, Matomy replaced its then CEO Sagi Niri after only 10 months on the job

ועידת לונדון איזי וידרה antidote

A Spotlight on Israeli AdTech

29.06.18|Eze Vidra

AdTech has become a bit of a dirty word for venture capitalists, but Israel is still an advertising innovation hub, despite the challenges and limited funding

מייסדי יוביק YOOBIC מימין פבריס חייט אבי חייט ו ג'יל חייט

Brand Engagement Startup Yoobic Raises $25 Million

28.06.18|Meir Orbach

Yoobic’s mobile service allows retailers and brands to monitor in-store marketing and sales in real-time

פתיחת סניף של רשת ה איפור ספורה בגרמניה

Sephora Europe Partners with Retail Analytics Startup ciValue

The Paris-headquartered cosmetics chain is already using ciValue's marketing software in France, and will soon roll it out in the rest of its European locations

ערן יעקב מנהל רשות המסים

Israel Moves to Conform to OECD Cross-Border Taxation Guidelines

31.05.18|Omri Milman

The upcoming regulation will affect the subsidiaries of most multinationals operating in the country

פיני יקואל מנכ"ל ומייסד Optimove

Data-Based Marketing Company Optimove Buys PowerInbox’s Interactive Email Unit

14.05.18|Meir Orbach

The unit's 11 employees will join Optimove

טיילור ברנדס Tailor Brands

Automated Branding Company Tailor Brands Raises $15.5 Million

09.05.18|Meir Orbach

The company’s service creates automated custom logos and advertising campaigns. Users can choose icons to be used in the logo, fonts, and color

רונן דניאל סלטיק

Cellular Services Company Celltick Plans Tel Aviv IPO to Finance Growth

07.05.18|Amir Rosenbaum

The company is looking to raise up to $15 million, listing 15% of its existing shares

מימין שי וינינגר ו דניאל שרייבר מייסדי Lemonade למונייד

How Lemonade Convinced the Market It Is Disrupting Insurance

30.04.18|Reut Shpigelman and Raphael Kahan

The home-insurance startup’s head of marketing and content explains her strategy for connecting with customers

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