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“Other countries have air-defense systems, but Israel’s are better”: Arrow 3 lands in Germany as Israel pursues new mega deals

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Nice puts Actimize up for sale at a $1.5-2 billion price tag

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Johny Srouji weighs leaving Apple, raising stakes for the Israeli executive who built its silicon program

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Zafran raises $60 million and doubles valuation as it chooses independence over takeover offers

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Israeli drone startup Heven hits $1 billion valuation in $100 million round led by IonQ

Marketing

20 stories about Marketing

נמוגו Namogoo אוהד גרינשפן חמי כץ

Ad-Blocking Startup Namogoo Acquires Customer Incentive Startup Personali

04.05.20|Hagar Ravet

Personali develops AI-based analytical tools for personalizing user incentives on websites and driving sales

פיני יקואל מנכ"ל ומייסד Optimove

Optimove Acquires Event Streaming Startup Axonite

06.02.20|Meir Orbach

Optimove provides data and analytics-based services for planning, executing, measuring, and optimizing customer marketing plans

מוסף 50 הסטארטאפים המבטיחים עמרי כהן מייסד יוטפו yotpo

Marketing Startup Yotpo Acquires SMS Marketing Company SMSBump

29.01.20|Meir Orbach

SMSBump provides a messaging platform to companies that contact customers via texts to inform them of order status updates, special offers, and customized promotions

מימין אילן טוויג ו אריאל כהן טריפאקשנס

TripActions Opens Israeli Sales and Marketing Outpost

26.01.20|Meir Orbach

Last week, the corporate travel company announced a strategic agreement with Lufthansa as well as a significant investment

מוסף שבועי 16.1.20 דיוויד סייבל

Arab-Israeli Premium Tahini Is Marketing Veteran David Sable’s New-Found Passion

24.01.20|Diana Bahur-Nir

The American-Israeli branding expert believes that whether you are introducing a new dish, trying to change the global perception of a certain country, or attempting to win the 2020 U.S. election, it is always about the brand

מימין לשמאל אורן קניאל ו רשף מן מייסדי AppsFlyer 2

Marketing Company AppsFlyer Raises $210 Million at $1.6 Billion Valuation

21.01.20|Meir Orbach

Calcalist first reported that AppFlyer was raising the round in October, citing one person familiar with the matter

עמית בן דב מייסד משותף ומנכ"ל Gong

Sequoia Capital Leads $65 Million Round for Sales Conversation Analytics Startup Gong

03.12.19|Hagar Ravet

Gong develops speech recognition technology that provides sales representatives with real-time insights into their interactions with customers by analyzing recorded phone calls

ניו יורק ארה"ב 1

Marketing Gig Marketplace Startup Hunterz.io Raises $3 Million

New York-based Hunterz connects freelance marketing professionals with young startups without a marketing and sales team

אפספלייר Appsflyer

Marketing Company AppsFlyer in Talks for $200 Million Round

30.10.19|Hagar Ravet and Meir Orbach

The company’s latest round was in 2017, when AppsFlyer raised $56 million. The current round is led by growth equity firm General Atlantic, according to one person familiar with the matter

גידול קנאביס סם סמים מריחואנה

Cannabis Marketing Startup Fyllo Raises $16 Million

04.09.19|Meir Orbach

Fyllo offers online marketing services to cannabis brands including data analytics and ad campaign management

בורסת לונדון בורסה

Marketing Management Company Albert to Delist From London Stock Exchange

17.07.19|Hagar Ravet

Tel Aviv-based Albert develops a system for managing online advertising campaigns using AI algorithms

ערן גפן וויקס wix

Wix Acquires Israeli Brand Marketing Agency Gefen Team

19.05.19|Elihay Vidal

Founded in 2013, Gefen Team counts brands like Coca Cola, Microsoft, Doritos, and the Kimberly-Clark Corporation among its clients

From Calvin Kleins to Pharmaceuticals: How Regulators Try to Keep the Kardashian SponCon Empire at Bay

03.05.19|Dov Greenbaum

While various regulatory bodies attempt to apply consumer protection principles to sponsored content, in many ways it is still the Wild West, writes researcher Dov Greenbaum

בורסה בורסת תל אביב 7

Matomy Considers Sale of Debt-Causing Subsidiary Back to Original Owner

07.04.19|Lilach Baumer

Failing to meet the deadline for acquiring the remaining 10% stake in its subsidiary Team Internet, Matomy is now required to sell the company back to its previous owner at a 40% discount

שחר רדין שמרת CMO HUBBLE

Online Office Space Marketplace Hubble Hires Israeli Marketing Veteran

13.03.19|Tofi Stoler

Before joining Hubble, Israeli-born Shachar Radin-Shomrat held executive marketing positions at Brussels-headquartered telecommunications company Voxbone and London-headquartered adtech company MyThings

סיגריות ג'ול juul סיגריה אלקטרונית

Juul Petitions Israel’s Supreme Court Against E-Cigarette Marketing Ban

28.02.19|Moshe Gorali

In December, Israel passed a bill restricting the advertising and marketing of smoking paraphernalia in the country, extending existing limitations to tobacco-less vaping devices

פיני יקואל מנכ"ל ומייסד Optimove

Unilever Taps Optimove for Marketing Technology

10.02.19|Meir Orbach

Founded in 2009, Optimove provides data and analytics-based services for planning, executing, measuring, and optimizing customer marketing plans

לחיצת יד חליפה אנשי עסקים

DiscoverOrg Acquires Enterprise Marketing Company ZoomInfo

Co-founded in 2000 by Israel-born Yonatan Stern, ZoomInfo has a research and development center in Israel

בריאן קווין AppsFlyer מנהל ארהב

Marketing Analytics Company AppsFlyer Hires Former AT&T Exec to Head U.S. Operation

07.02.19|Tofi Stoler

Before joining AppsFlyer, Brian Quinn also held executive positions at App Annie and Kenshoo

רובע ה סיטי של לונדון

Digital Content Management Startup Trackonomics Raises $1.6 Million

Trackonomics lists media companies such as CNN, Buzzfeed, Condé Nast, and Gizmodo Media among its clients

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