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Marketing

20 stories about Marketing
רן פינקלשטיין איש קריאייטיב ובמאי במשרד התוכן Peach

How TikTok is teaching the next generation a profession

02.06.22|Ran Finkelstein
“While TikTokers do not always write original content, they film, edit, and set up lighting. Those foundations lay the groundwork for the development of creative capabilities and participation in the creative industry in the future,” writes Ran Finkelstein of content agency Peach
Yaffa Abadi f2

Don’t cut your marketing spend just yet

29.05.22|Yaffa Abadi
Marketing is not a pause button that you can switch on and off at your leisure, it is an engine that builds on momentum, writes Yaffa Abadi, F2 Venture Capital’s Content Manager
נילי גור סיילספורס ישראל

How flexibility and development opportunities can help companies counter the Great Resignation

11.04.22|Nili Gur
"In this all-digital world, with the right leadership, training, and technology, companies can create a more meaningful workplace to better attract, retain and nurture talent, from anywhere," writes Nili Gur of Salesforce
Team Brew

Strategic marketing platform Brew raises $12 million in Seed funding

22.03.22|CTech
The Israeli startup’s platform measures the impact of all of a company’s marketing activities and provides insights to drive commercial success
Emmanuel Cohen Walnut.io 20

“Social media is a playground. It's not a threat.”

20.03.22|CTech
Surprising consumers is Emmanuel Cohen’s goal in marketing, as he shares that people are tired of the classic patterns.
Gily Netzer

Gily Netzer appointed as VP marketing of cyber company Perimeter 81

14.03.22|CTech
Netzer is taking on her third position as VP Marketing at a cybersecurity company, previously working at Cymulate and Illusive Networks
Gilad Bechar Moburst

The biggest mobile marketing agency you have never heard of

13.03.22|James Spiro
Moburst carefully balances its work with startups and corporates, with varying results
תומר כהן מנהל מוצר לינקדאין

LinkedIn to acquire Israeli marketing analytics company Oribi for $80 million

28.02.22|Meir Orbach
The world’s largest professional network is making its first acquisition of an Israeli company and will open a new center in Tel Aviv
ליאט בן רפאל

Roundforest appoints Liat Ben-Rafael as VP of Marketing

28.02.22|CTech
The shopping recommendation company is helping over 50 million people per month make purchasing decisions every year of over $1 billion
אסף אזולאי סמנכ"ל שיווק הפועלים

Asaf Azulay joining Team8 as VP of Marketing

22.02.22|Sophie Shulman
Azulay will be leaving Bank Hapoalim where he currently serves as Chief Marketing Officer
אבי שניר מנכ"ל אלביישן

Israeli startup Elevation launches SME training program in the UAE

31.01.22|CTech
Google, the UAE Ministry of Economy, and Elevation are teaming up to launch the "SkillUp Embark" program that will train small and medium-sized businesses in marketing their products online
מייסדי walnut וולנאט

Walnut raises $35 million Series B for sales and marketing demo experience platform

18.01.22|Meir Orbach
The Israeli startup's no-code platform enables customer-facing teams to create customized product demos
Gil Rabbi Storycards

As Google bans third-party cookies, publishers find new ways to gather data

13.01.22|James Spiro
Storycards is an Israeli company giving power back to publishers who are expecting to lose their advertising methods next year
Adi Itach Sayollo 20

“I’m relearning everything I thought I knew about Gen Z marketing.”

11.01.22|CTech
Marketing needs to be leading the way for a company, says Adi Itach, CMO at Sayollo
Regev Gur Narrative Group 20

“Buying trust is the most important thing that you can do in marketing today.”

02.01.22|CTech
Trusted recommendations are the most effective form of marketing, shares Regev Gur, founder of Narrative Group.
Ruslan Tovbulatov Gloat 20

“We're pushing the boundaries on how we think about talent.”

19.12.21|CTech
Getting the work done and believing in the work are key to success in a startup environment, explains Ruslan Tovbulatov, VP of global marketing at Gloat.
צוות Anyword

Anyword raises $21 million for marketing messaging platform

18.11.21|CTech
The AI-based language optimization software analyzes billions of data points to create messages that according to the company show over a 30% lift in performance
צ׳אד ברונשטיין אריק שני ואריסטוטל לומיס

Fyllo closes $40 million Series C for compliance platform for highly regulated industries

08.11.21|Meir Orbach
The Israeli startup develops compliance, data and marketing solutions to enable companies in highly regulated sectors like cannabis to scale effectively
Yaron Ismah-Moshe and Ilan Kasan Exceed.ai

AI marketing platform Exceed.ai acquired by Genesys for $30 million

07.10.21|Meir Orbach
The Israeli startup's AI-powered assistant helps companies scale their sales and marketing operations
צוות Optimove

CRM marketing hub Optimove raises $75 million to accelerate growth

27.09.21|CTech
The Israeli company’s revenue grew by 35% over 2020, driven by more than 500 brands using its platform
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