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From six-person startups to a $6.3 billion take-private: October's extraordinary month for Israeli tech exits
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ServiceNow CEO says acquired Israeli startup Sweep helps it switch CRM customers in weeks, not years
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Israeli digital health company TailorMed acquired in $250 million deal
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Nice to lay off 500 employees as it struggles to navigate the AI transition
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Marketing

20 stories about Marketing
Jenny Practicum BiblioTech

CTech’s Book Review: Maximize your marketing with stellar storytelling

13.10.22|Jenny Drezin
Jenny Drezin, VP of Communications at Practicum, shares insights after reading "Building a StoryBrand: Clarify Your Message So Customers Will Listen” by Donald Miller
INCRMNTAL Team

“Our platform is changing the face of incremental marketing”

28.07.22|CTech
Israeli startup INCRMNTAL has raised an additional $4.1 million to help marketers measure the value of their marketing activities without the need for cookies and identifiers
Ronen Manipaz

Why you should take the opposite marketing approach in a crisis

06.07.22|Ronen Menipaz
"If a crisis catches you by surprise, you'll probably need budget cuts to survive. But the first thing is to recognize the human tendency to make reckless decisions in times of fear," writes Ronen Menipaz, CEO of the startup group M51
Voyantis Team

Voyantis raises $19 million in Seed for its codeless predictive AI platform

05.07.22|James Spiro
The Israeli startup’s technology helps growth and marketing teams to acquire and retain high-value users for long-term profitability
Gal Biran Gal Briner Base

Crowdvocate raises $15 million for marketing customer-led growth vision, rebrands as Base

17.06.22|CTech
The company is building a CLG ecosystem for customer-led marketers, sales, and product professionals
רן פינקלשטיין איש קריאייטיב ובמאי במשרד התוכן Peach

How TikTok is teaching the next generation a profession

02.06.22|Ran Finkelstein
“While TikTokers do not always write original content, they film, edit, and set up lighting. Those foundations lay the groundwork for the development of creative capabilities and participation in the creative industry in the future,” writes Ran Finkelstein of content agency Peach
Yaffa Abadi f2

Don’t cut your marketing spend just yet

29.05.22|Yaffa Abadi
Marketing is not a pause button that you can switch on and off at your leisure, it is an engine that builds on momentum, writes Yaffa Abadi, F2 Venture Capital’s Content Manager
נילי גור סיילספורס ישראל

How flexibility and development opportunities can help companies counter the Great Resignation

11.04.22|Nili Gur
"In this all-digital world, with the right leadership, training, and technology, companies can create a more meaningful workplace to better attract, retain and nurture talent, from anywhere," writes Nili Gur of Salesforce
Team Brew

Strategic marketing platform Brew raises $12 million in Seed funding

22.03.22|CTech
The Israeli startup’s platform measures the impact of all of a company’s marketing activities and provides insights to drive commercial success
Emmanuel Cohen Walnut.io 20

“Social media is a playground. It's not a threat.”

20.03.22|CTech
Surprising consumers is Emmanuel Cohen’s goal in marketing, as he shares that people are tired of the classic patterns.
Gily Netzer

Gily Netzer appointed as VP marketing of cyber company Perimeter 81

14.03.22|CTech
Netzer is taking on her third position as VP Marketing at a cybersecurity company, previously working at Cymulate and Illusive Networks
Gilad Bechar Moburst

The biggest mobile marketing agency you have never heard of

13.03.22|James Spiro
Moburst carefully balances its work with startups and corporates, with varying results
תומר כהן מנהל מוצר לינקדאין

LinkedIn to acquire Israeli marketing analytics company Oribi for $80 million

28.02.22|Meir Orbach
The world’s largest professional network is making its first acquisition of an Israeli company and will open a new center in Tel Aviv
ליאט בן רפאל

Roundforest appoints Liat Ben-Rafael as VP of Marketing

28.02.22|CTech
The shopping recommendation company is helping over 50 million people per month make purchasing decisions every year of over $1 billion
אסף אזולאי סמנכ"ל שיווק הפועלים

Asaf Azulay joining Team8 as VP of Marketing

22.02.22|Sophie Shulman
Azulay will be leaving Bank Hapoalim where he currently serves as Chief Marketing Officer
אבי שניר מנכ"ל אלביישן

Israeli startup Elevation launches SME training program in the UAE

31.01.22|CTech
Google, the UAE Ministry of Economy, and Elevation are teaming up to launch the "SkillUp Embark" program that will train small and medium-sized businesses in marketing their products online
מייסדי walnut וולנאט

Walnut raises $35 million Series B for sales and marketing demo experience platform

18.01.22|Meir Orbach
The Israeli startup's no-code platform enables customer-facing teams to create customized product demos
Gil Rabbi Storycards

As Google bans third-party cookies, publishers find new ways to gather data

13.01.22|James Spiro
Storycards is an Israeli company giving power back to publishers who are expecting to lose their advertising methods next year
Adi Itach Sayollo 20

“I’m relearning everything I thought I knew about Gen Z marketing.”

11.01.22|CTech
Marketing needs to be leading the way for a company, says Adi Itach, CMO at Sayollo
Regev Gur Narrative Group 20

“Buying trust is the most important thing that you can do in marketing today.”

02.01.22|CTech
Trusted recommendations are the most effective form of marketing, shares Regev Gur, founder of Narrative Group.
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