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Marketing

20 stories about Marketing
אסף לוקסמבורג Plus972

The behavioral journey from startups to companies

12.09.21|Assaf Luxembourg
“We’re not a small startup” and “Look, it’s a startup” are two phrases that cannot be used together. If founders and executives want their organizations to be perceived by the market as serious companies, it’s not just about branding. It’s about reputation. And it starts with behavioral values
מנכ"לים מסותפים יוטפו מימין תומר תגרין עומרי כהן

Yotpo heading to Nasdaq at $2.5 billion valuation

02.08.21|Golan Hazani
The Israeli marketing service company will be aiming to raise $400-500 million in its IPO
Nimrod Vax BigID

In today’s data-driven world, “privacy is a marketing tool”

02.07.21|James Spiro
With companies collecting constant data about their customers, BigID’s Co-Founder and Head of Product Nimrod Vax shares how organizations can help build trust
Tara Robertson

“You want to fail, but you want to fail forward and not put all your eggs too much in that gut basket”

09.05.21|CTech
Tara Robertson joins Michael Matias for a discussion about all the ways marketing can be data-driven and human-focused.
הלל פולד

About Hillel Fuld

05.05.21|CTech
אסף לוקסמבורג Plus972

Don’t be a startup in the “startup business”

25.04.21|Assaf Luxembourg
You’re a startup. You’ve got a great idea and a working prototype. You need to raise money. You’re perfecting your pitch. You’re mapping investors, attending startup events, applying to accelerators… But you might just be wasting time and killing your company. Here’s why
מייסדי Yotpo מימין תומר תגרין ו עומרי כהן

Yotpo raises $230 million to become Israel’s newest unicorn

18.03.21|Golan Hazani and CTech
The marketing platform aims to double its product and R&D team to offer a full suite of e-commerce solutions
מייסדי Yotpo מימין תומר תגרין ו עומרי כהן

Yotpo seeking unicorn status with new $200 million funding round

28.02.21|Golan Hazani
The new round comes only six months after the Israeli marketing services company raised $75 million
Shirly Segal

Get your hands dirty because that’s when you learn

14.02.21|CTech
Shirley Segal talks to Michael Matias about the changes tech has brought to marketing over the past two decades
טום בריידי עם גביע וינס לומברדי סופרבול 2021

Meet the Israeli AR startup that made it to the Super Bowl

08.02.21|Allon Sinai
Fuse.ar provides an extensive suite of seamless AR content creation solutions, used among others by American singing and acting star Nick Jonas in his Super Bowl ad
ליאב כהן Liav Chen Humanz

Influencer marketing match-maker Humanz raises $3 million in seed

14.01.21|James Spiro
As followers start to feel ‘fatigued’ by sponsored content online, Humanz helps brands connect directly to micro-influencers to help spread their word
Meagen Eisenberg 20MinuteLeaders

"People think marketing is just events and billboards, it's not. It's actually a mix of art and science”

31.12.20|CTech
Meagen Eisenberg, CMO of TripActions talks to Michael Matias about the three things she focuses on when entering a new company
Yaron Ismah-Moshe and Ilan Kasan Exceed.ai

Exceed.ai raises $4 million in seed to help automize qualified marketing leads

09.12.20|James Spiro
Exceed.ai’s bot works alongside marketing teams to ensure every lead is followed up with, nurtured, or qualified
ג'ואנה לנדאו ועידת כלכליסט דובאי

UAE branding is “a source of economic strength and national pride”

26.11.20|James Spiro
Vibe Israel is dedicated to helping Israel brand itself. Its founder and CEO Joanna Landau spoke with CTech’s Ron Friedman to discuss some of the best ways to do so
Incrmntal Maor Sadra

Testing and measurement startup INCRMNTAL raises $1.4 million in pre-seed

29.10.20|James Spiro
The company was created after Apple made significant changes to its advertising model, with Google expected to follow
שלומי אורגד מנהל תחום פינטק פייסבוק ישראל

Israeli startups are leaving money on the table

09.08.20|Shlomi Orgad
Nearly three-quarters of Israeli companies’ marketing budgets are targeted at the U.S., even though operating in diverse geographical locations would mean better stability, should one market slow down due to a crisis or local unrest
Elma Beganovich A_altE

Follow the likes: How social media giants affect marketing

09.08.20|James Spiro
TikTok might be the latest app to attract young people, but its fate is just as unpredictable as that of its predecessors
מייסדי Yotpo מימין תומר תגרין ו עומרי כהן

E-commerce marketing platform Yotpo completes $75 million financing round

04.08.20|Hagar Ravet
Despite Covid-19, Israel-based company managed to raise $25 million more than it planned
רפי מגן מנכ"ל קנדגו

How did scientific marketing campaigns and Covid-19 conditions help Kendago reach 600% growth?

03.07.20|Allon Sinai
Thanks to the boom in business, Kendago, which currently employs around 50 people in its Kiryat Ono offices, is planning to increase its workforce by over 50% in the coming months
פייסבוק 11.1.20

Israeli advertisers are not quick to jump on the Facebook boycotting wagon

30.06.20|Orna Yefet and Nurit Kadosh
While corporations around the world are joining the call to halt their marketing campaigns on Facebook in protest of the social media giant’s controversial hate speech policies, Israel’s largest advertisers remain, for the most part, on the fence
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